By Jenna Enright

Inbound Marketing

Your Favorite Stratus Blogs of 2017

Say what you will about 2017, no one will deny it was an eventful year. It was certainly one for the books for Stratus Interactive, as we were named to the Inc. 5000 list for the first time (and certainly not the last)!

Part of our literal award-winning strategy is to serve up interesting and educational content each and every week on the topic of inbound marketing, and we blogged our fingers off in 2017!

Now, as we get 2018 up and running, we’re taking time to look back at everything in 2017 that we found blog-worthy, and all the blogs you found read-worthy.

Spoiler alert: in 2017, readers were most interested in corporate and marketing lifestyle, social media, lead generation, and web design.

And now, without further ado, here are our top 7 blogs of 2017 for your perusing pleasure.

By Jenna Enright

Inbound Marketing

5 Reasons Why Santa Claus is a Master of Inbound Marketing

Happy ho-ho-holidays everyone!

Since I’ve been writing weekly blogs about inbound marketing, I’ve started to see it everywhere.

And I mean...everywhere. Like, even in places you’d never expect. The truth is, if you look for it, too, I’ve got a sneaky feeling you’ll find that inbound marketing, actually, is all around. Sometimes, where you’d least expect it.

You know what I’ve realized in the wake of my holiday season merriment? Santa Claus is a gosh darn master of inbound marketing! (I gotta watch my language if I want to stay on the nice list this year).

Now before you click away or start leaving me comments that I should lay off the eggnog (never!), hear me out.

Below are 5 Reasons Why Santa Claus is a Master of Inbound Marketing

By Aimee English

Inbound Marketing

4 Snapchat Tools That Boost Audience Engagement

Having a social media strategy is one of the keys to effective inbound marketing, and in the quickly changing digital world, we have more options than ever to attract, convert, close, and delight our customers.

Recently, we talked about Pinterest as a means to increase B2B and B2C marketing results, but today we’re here to discuss another social media super power: Snapchat.

I’m sure you’ve heard of it, or at least you’ve seen pictures of people with those cute puppy dog filters over their faces. Well, now it’s so much more than just that. The latest update, coming out just last week, “separates the social from the media.”

By Jenna Enright

Lead Generation

Improve Your Lead Conversion With Masterful Storytelling

Once upon a time, in a land far, far away, it was a dark and stormy night…

You know how it goes, because storytelling is universal and timeless. It may also be just the thing to get you heard above the noise of the digital space.

Wait, what's that? It looks like a conflict has emerged. Allow me to break it down for you.

By Jenna Enright

website design and development

6 Web Design Practices That Make Your Website Stink

Let’s face it, we both know why you’re here. You’re here because you’re worried. You’re worried about your website.

And you should be. Your website is your right-hand-man, your front-line fighter, your 24-hour salesman. If your website’s not getting the job done, it may be time for some turnover, or a website redesign.

If your website is not cutting the mustard but you’re not sure why, read on. We’ve compiled a list of 6 too-common web design practices that make your website, to be frank, stink.