Live video is taking over the online marketing community. Since the introduction of Facebook Live in 2016, live video has given online marketers a sensational new outlet for promotion and engagement. According to data released by Facebook in 2016, users are 10 times more likely to interact and comment on a live video than a regular video.
Makes sense though, right? Video appeal is a major draw for marketers because (let’s face it) most people prefer watching a video to reading pages of written content. Live video folds in an “in the moment” value. Users love being able to soak in the moment and engage with content as if they were right there. One of the greatest payoffs for live video is user interaction and instant feedback, which takes the guesswork out of what audiences want to see.