By Rachel Schack

How to Conduct 6 Time Tested and Proven A/B Testing Practices

Remember that science experiment you did back in middle school? The assignment was to grow 2 different flowers. One had to be in sunlight, while the other had to be in a shaded area. The catch was, all of the other variables (i.e. water level and temperature) had to be exactly the same to determine how the sunlight affected the flower’s growth. That's the idea behind A/B testing!

Who knew your crazy middle school science teacher would actually help you learn one of the key elements in the digital marketing world? Read below to learn how to implement tried and true A/B testing techniques that separate average marketers from the top dogs.

By Lisa McDermott

Inbound Marketing

10 Tips For Developing a Millennial-Friendly Website

The Millennials Are Here, What Now?

Editor's Note: This blog was originally published in 2015, known to some as yesteryear or the olden days. But alas, we're resurfacing this topic because millennials continue to add incredibly complex and exciting dynamics to the workforce and consumer population, and any business who hopes to attract millennial talent or customers must devote some strategic brainpower to how their website and marketing strategy appeals to this massive segment of the population.

To sell to any audience, you first need to understand them. Analyzing how they think, act and purchase is only one piece of the puzzle to finding new opportunities for engagement. This is especially true when targeting millennials.

By Rachel Schack

Marketing Tips

4 Ways to Spread the Love to Your Customers This Valentine’s Day

If you’re single, anything associated with this holiday might make you wanna gag a little. All of those people on the obligatory February 14th dates, holding hands - yuck!! Or maybe you can’t wait to spend the day with that special someone and be all mushy-gushy together.

Regardless of whether you’re all coupled up, I have a newsflash coming your way. This holiday is no longer just about couples and lovey-dovey everything. It’s an ideal opportunity for everybody, including businesses, to celebrate love and appreciation too! Valentine’s Day is like a built-into-the-calendar excuse to show your customers how much you care for them.

Roses are red, violets are blue, we love our customers and so do you! Check out our 4 tips on how to spread the love this Valentine’s Day.

By Jenna Enright

Marketing Tips

These 5 Productivity Hackers Will Start Your New Year Off Right

Happy January, everyone!

That’s right, it’s that time of the year when gym gets extra crowded until mid-February.

It's also the time of resolving to better ourselves. In my own experience of goal chasing, I've found that the difference between success and failure often comes down to time management. So, I did some research into tools to help me schedule my time more efficiently, prioritize smarter, and hold myself accountable. And, I must say, I found some gems.

Many of the tools I found have a practical personal and professional use, and are ideal for busy marketing professionals looking to add some manageability and structure to their long to-do lists.