By Courtney Feairheller

Inbound Marketing

5 Phrases Secretly Sabotaging Your Marketing Emails

Writing an email to potential customers should be a piece of cake. After all, you write emails every day to coworkers, friends and family. And, if you’re like me, you practically live in your email and check it as soon as you wake up, right before you go to bed and even dream about checking email. It should be second nature to draft emails for your target audience, right? Not exactly.

By Courtney Feairheller

Inbound Marketing

Top 3 Marketing Takeaways from INBOUND 2016

This week, I attended my first ever Inbound conference. I laughed. I cried. I met Anna Kendrick and fangirled hard. I raced down long aisles to score front row seats to INBOUND Rocks with Trevor Noah and Ali Wong. And friends, I don’t run unless a tiger is chasing me, so you know it’s serious.

By Lisa McDermott

Inbound Marketing

4 Cardinal Sins of Blogging to Stop Right Now

If you’re a business hoping to drive more traffic, generate more leads and establish credibility, you better be blogging! Did you know that 81% of U.S. online consumers trust information and advice from blogs? If you’re not consistently blogging on relevant topics, you miss out on opportunities to not only build a loyal following but deliver significant value and education to your leads, prospects and customers.

By Lindsey Boughter

Inbound Marketing

Want to be a Better Social Media Marketer? Save Time With 7 Tools

Social media: the emporium of cat videos, political rants and thousands of baby photos. Likes, shares, tweets, filters and memes - but what is it good for? Social media isn’t just a one-trick pony, friends. When used properly, it can be an effective tool for marketers looking to get a leg up on the competition. Don’t believe us? Statistics don’t lie. 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses.

By Courtney Feairheller

Inbound Marketing

3 Secrets to Selecting Highly Effective SEO Keywords

Google handles at least 2 trillion searches each year. How can you rise above the noise and achieve high rankings in organic search results?