By Lisa McDermott

Inbound Marketing

9 Marketing Emails You Need To Be Sending

There’s a rumor floating around that email marketing is dead. Nothing could be further from the truth.

Marketers can still drive tangible results from email marketing. When done right, marketing emails can help your business increase brand awareness, generate more qualified leads and promote your latest marketing campaigns.

By Courtney Feairheller

Inbound Marketing

Scannable Content: Your Key to Writing Successful Blogs

How many people are actually reading your blog posts? Reading, not scanning. Turns out not too many.

By using a heat mapping tool, CoSchedule found that readers weren’t making it past 20-30% of their content and most sharing took place at the 35% mark.

By Lisa McDermott

Inbound Marketing

4 Tips for Making Your Email Marketing More Mobile-Friendly

It’s a tough world out there for email marketing. Inboxes are cluttered with hundreds of coupons, weekend promotions and how-to guides for better managing the deluge of emails (an email you may never get to when you have hundreds of unread emails to still go through. Irony!).  

By Courtney Feairheller

Inbound Marketing

How to Level Up Your Marketing With Pokémon Go

For the first time in weeks, I woke up bright and early for a brisk morning walk. I didn’t even hit my snooze button the usual 15 times. No, I was on a mission. A mission that had nothing to do with losing calories or enjoying the sunrise (though these were definitely added perks to my morning stroll). It was a mission that had everything to do with hatching some rare Pokémon eggs and catching some new ones along the way.

By Lisa McDermott

Inbound Marketing

How to Improve Your Email Marketing with A/B Testing

Let’s be honest. The chances of you writing a flawless email on the first try are slim to none. It would be amazing if you could write compelling, engaging and high-converting emails without breaking a sweat, but, unfortunately, that’s not how email marketing works.