By Lindsey Boughter

Content Marketing

The 5 Steps to a Successful Content Marketing Strategy

For memorial day weekend I wrote about my alter ego as a soldier in the Army National Guard. If you remember that, great (and thank you for reading!), if you don’t, now you know.

About halfway through Basic Combat Training, we went to the thick Missouri woods where we would stay for 3 nights. My battle buddy and I were given the mission to dig a trench for two, and to use our ponchos, sticks, and rocks to make a tent.

Because (if you can believe it) I’m the least outdoorsy person I know, I severely lacked the necessary skills to build a strong, sufficient shelter. I did my best and created a haphazard, pathetic excuse of a tent. Sure, it sagged in the middle and you couldn’t really sit up under it, but mission accomplished. 

By Lindsey Boughter

Inbound Marketing

What the Army Taught Me About Inbound Marketing

In the spirit of Memorial Day and all things patriotic, I figured I’d divulge a small bit of information about myself. I’m a soldier in the Army National Guard. I proudly serve my country at the same time as holding a career as a content writer at Stratus Interactive. It’s the best of both worlds for a creative yet intense person like me.

You might be thinking, “that’s nice, but what does that have to do with inbound marketing?” Well, my friend—a lot. In fact, much more than I originally thought (am I weird that I thought about it before?).