Remember that science experiment you did back in middle school? The assignment was to grow 2 different flowers. One had to be in sunlight, while the other had to be in a shaded area. The catch was, all of the other variables (i.e. water level and temperature) had to be exactly the same to determine how the sunlight affected the flower’s growth. That's the idea behind A/B testing!
Who knew your crazy middle school science teacher would actually help you learn one of the key elements in the digital marketing world? Read below to learn how to implement tried and true A/B testing techniques that separate average marketers from the top dogs.