Twitter. Have you heard of it? The social media platform that allows you 140 characters or less to make a profound or funny statement in an attempt to go viral? This platform has become essential to modern life, and to audience engagement. While the writing on social media platforms isn’t often considered high-brow, Twitter has a lot to teach us about how to be effective content writers.
Okay content writers, UX/UI designers, web developers, and other professional thinkers, raise your hand if you have ever felt personally victimized by your own ideas.
Don’t worry, we’ve all been there, myself included. Not knowing what to write for this blog post is exactly how I ended up with this topic, actually.
Editor's Note: This post was originally published in January 2017 and has been updated for accuracy and comprehensiveness.
Video is taking content marketing by storm. Did you know that video will account for 69% of all consumer internet traffic in 2017? And that website visitors are 64% more likely to buy a product on an online retail site after watching a video?
It goes without saying that marketers must do their research and read marketing literature if they want to develop successful campaigns. How else will they stay on top of marketing trends? But with so many marketing blogs and resources to choose from online, it can be difficult identifying which ones best meet your business’s marketing needs.
We asked our team of experts where they go to read up on the latest digital marketing updates. Keep reading to see what they had to say and add these top 7 marketing blogs to your daily reading routine.
Live video is taking over the online marketing community. Since the introduction of Facebook Live in 2016, live video has given online marketers a sensational new outlet for promotion and engagement. According to data released by Facebook in 2016, users are 10 times more likely to interact and comment on a live video than a regular video.
Makes sense though, right? Video appeal is a major draw for marketers because (let’s face it) most people prefer watching a video to reading pages of written content. Live video folds in an “in the moment” value. Users love being able to soak in the moment and engage with content as if they were right there. One of the greatest payoffs for live video is user interaction and instant feedback, which takes the guesswork out of what audiences want to see.
