By Judy Norkin

Marketing Tips

Four Ways to Disconnect From Technology

By now it’s no secret that most of us spend more time staring at screens than is good for us. Researchers have confirmed what most of us intuitively know — excessive tech use atrophies the brain’s frontal lobe and shrinks the outermost area of the brain, the region controlling how we process information. If that isn’t bad enough, the neurological changes can alter how we regulate emotion and pay attention, which negatively affects our social interactions.

Our team here at Stratus (all of whom are obsessed with tech toys and tools) are frequent users of technology. It’s a digital agency — it’s what we do. But we also cultivate the art of disconnecting. A (very unscientific) survey of our team showed most of us attain a state of non-digital bliss away from technology by doing something physically active like exercise or housework. Other favored remedies for tech overload were spending time with family, friends, and pets. Some preferred more extreme measures like “accidentally” losing their phone or turning off all notifications and leaving the country.

By Judy Norkin

Marketing Tips

6 Steps to Create Effective Case Studies

Your company may offer software, snow tires, award-winning cheesecake or financial services, but whatever you’re doing, your clients love you. They can’t say enough about how you’re helping them save time, money, and improve their lives.

Naturally, you want to broadcast the happy news so others know how strenuously your elevator repair company, commercial real estate, gourmet chocolate company , exterminating service or whatever works to deliver on its promises. But you can’t visit every potential client and share how much you do to deliver premium service.

By Courtney Feairheller

HubSpot website design

6 Reasons to Migrate Your Website to HubSpot

Your website is the center of all your marketing and sales efforts. It should be working for you 24/7—educating your prospects, generating qualified leads, and converting those leads into customers. But if you’re hosting your website on an overly complex, outdated platform, it can’t perform to the best of its ability.

If you want to maximize your website’s potential, you need an all-in-one, easily accessible platform designed for dynamic and customizable websites. The good news is that platform exists, and its name is HubSpot.