By Courtney Feairheller

Inbound Marketing

How to Level Up Your Marketing With Pokémon Go

For the first time in weeks, I woke up bright and early for a brisk morning walk. I didn’t even hit my snooze button the usual 15 times. No, I was on a mission. A mission that had nothing to do with losing calories or enjoying the sunrise (though these were definitely added perks to my morning stroll). It was a mission that had everything to do with hatching some rare Pokémon eggs and catching some new ones along the way.

By Lisa McDermott

Inbound Marketing

How to Improve Your Email Marketing with A/B Testing

Let’s be honest. The chances of you writing a flawless email on the first try are slim to none. It would be amazing if you could write compelling, engaging and high-converting emails without breaking a sweat, but, unfortunately, that’s not how email marketing works.

By Courtney Feairheller

Inbound Marketing

What Snapchat Memories Means for Marketers

Unless you’ve been living under a rock for the past few years, you’ve probably heard of Snapchat. You may even be sending a snap of your dog taking a nosedive into his water bowl as you read this (Fido just can’t catch a break).

By Courtney Feairheller

Inbound Marketing

4 Inbound Marketing Techniques Every Business Should Use

If your marketing strategy isn’t delivering the website traffic, qualified leads, conversion rates and results you need or expect, it’s time for an uplift. Enter inbound marketing.

The goal of inbound marketing is to draw the potential customer to your business, rather than tracking them down and waving your products and services in their face. It’s a gentler, subtler way to introduce your company to prospects. It still delivers all the core benefits of traditional marketing but comes with some added bonuses.

By Courtney Feairheller

Inbound Marketing

No Email Campaign Is Complete Without Landing Pages

The primary goal of an email campaign is generating qualified leads and converting those leads into customers. If you’re not sending emails to drive conversions, you may want to rethink your entire email strategy. Unless you’re sending emails of puppies dressed as Disney characters. If so, just keep doing what you’re doing and know you’re making a huge difference.