By Aimee English

Inbound Marketing company culture

How an Internship Helped Me Start My Inbound Marketing Career

I may have a different story than the typical intern – I’m not a college student doing this for class credit. In fact, I’m a college graduate hoping for a career change, currently working three jobs and completing an internship to gain some hands-on experience. I know it sounds crazy. Trust me, it feels crazy, too! But it’s all worth it. Let me tell you why.

By Jenna Enright

Inbound Marketing Tips

How to Lose Leads in 10 Ways – An Un-Guide

According to HubSpot, lead generation is “the process of attracting and converting strangers and prospects into someone who has indicated interest in you company's product or service.”

By Jenna Enright

Inbound Marketing

How B2C Companies Can Use Memes to Slay the Social Media Game

Memes (pronounced meems) are all the rage with kids and millennials and can be a secret weapon for unparalleled social media success.

Evolutionary biologist, Richard Dawkins, first introduced the word in the 1970’s. It comes from the Greek word, mimema , which means “something imitated.” Dawkins used the word to describe human behaviors that show little or no evolutionary advantage, but still become common in large societies. Singing “Happy Birthday,” for example. He described these behaviors as “mind viruses” because of how these actions and ideas spread quickly from person-to-person.

By Jenna Enright

Inbound Marketing

5 Things the Zombie Apocalypse Can Teach Us about Inbound Marketing

My favorite part about post-apocalyptic narratives is that they’re not shy about acting as a microcosm of modern society. Hey, now that I think about it, they bear many similarities to the world of inbound marketing, too.

Okay, just stick with me. I promise this will start to make sense. Let me explain.

Once upon a time, outbound marketing was the one-and-only. Commercials interrupted our tv programs, salesmen called us at home or showed up at our doors, and junk mail kept the Postal Service busy.

But then suddenly, the world changed.

By Jenna Enright

3 Ways Pinterest Can Improve Your B2B Marketing Results

Remember, 2 weeks ago, when I told you I’m obsessed with Pinterest and that you hadn’t heard the last from me on the subject? Well, I’m back.

Last time, I did a quick overview of the myriad ways businesses can use Pinterest for B2C marketing. Today, I want to move the conversation to B2B.

I know, I know, Pinterest is a scrapbooking site meant for the causal web browser, crafter, and wedding planner, right?

WRONG! Didn’t you pay attention to my last blog on this topic?