Lead Generation

Your website is critical to your business and its survival. It should make the best first impression and deliver an experience that keeps visitors engaged and coming back for more.

By working with a web design agency, you can build a fresh, up-to-date website optimized for lead generation and conversions. But, not all web design companies are created equal.

Vector illustration of business frustrated business man

Yes, a web design firm may have an eye for design and possess exceptional content writing and coding skills, but are they working in your best interests? And, are they capable of delivering the final product your company needs to thrive and drive business growth?

Watch out for these red flags that indicate it’s time to search for a new web design agency and create the most compelling, conversion-focused and functional website.

Sign #1: They’re making no tangible process

No one should expect a website to be completed in a day, a week or even a month. Good things take time, and never has this been truer than when designing a mobile-friendly, fully responsive and growth-driven website. But you should see at least some real, discernible progress.

If weeks and months pass, and your web design company seems to be making little to no headway in your website design, it may be time to look elsewhere. You don’t have time to waste. If your prospects and customers can’t find what they’re looking for on your website, or it’s clunky or difficult to navigate, they’ll go to a competitor.

The proof is in the numbers: 38% of people leave a website if the content or layout is unattractive. Make sure the web design company you work with is sending periodic updates on their progress and designing with a strategic plan of action.

Sign #2: They leave you out of the loop

The best web design companies work with you right from the outset. They will keep you in the loop through every step of the process, actively seeking feedback and approval on their designs. That way, you have a better chance of avoiding any extensive updating and uplifting and launching the website on schedule.

Sign #3: They never get back to you

There’s nothing worse than playing phone tag when you need a status update or a question answered. The best web design companies are highly responsive and customer-focused. They know how essential your website is to your business growth, and they never put your project on the back burner.

We’re not saying your web design company should be texting you nonstop or Facetiming you on the hour. But, they should be available to answer questions and resolve issues. If you’re waiting days to hear back from your web design firm, it’s not a good fit.

Sign #4: They only care about the features

Put yourself in the shoes of a first time visitor. Are they going to care more about your animated GIFs or finding the information they need as quickly and easily as possible? Yeah, we thought so.

There’s more to designing a website than cramming it with high-tech and innovative features. Your web design company should be hyper-focused on designing a compelling and user-friendly website and not on adding a never ending list of features.

Your website should be carefully designed to capture the most leads and customers. Keep an eye out for these warning signs and make sure your web design agency can deliver a high-performing website.


Give Your Lead Generation a Boost. Learn the 7 ways to turn your website into a lead generation machine.

Topics:   Lead Generation

Courtney Feairheller

Courtney is the content writer at Stratus Interactive, where she is responsible for writing original, thought-provoking blog posts on a variety of topics. Courtney has been writing stories since she was a wee little one and has experience in B2B and B2C content marketing in addition to SEO. See all Courtney Feairheller's posts.

Connect with Courtney Feairheller