“Email marketing is a piece of cake, a no-brainer, a walk in the park,” said no one ever.
Let’s face it. Email marketing can be a stressful, time-sucking and frustrating process. But it’s still one of the most effective ways to engage with and reach more of your target audience.
As of 2016, there were 1 billion active Gmail users worldwide. What’s more, 86% of consumers want to receive promotional emails from companies they do business with at least monthly, and 15% would like to get emails daily. When put that way, the benefits of email marketing for your business are obvious. But staying on top of email marketing can be a challenge for even the most experienced marketers.
We’re sharing 5 essential tools and platforms to help you take the pain out of email marketing and automate time-consuming tasks. Add these to your marketing arsenal and solve your most painful email marketing challenges.
MailChimp’s marketing automation software allows you to send targeted emails to your contacts based on behavior, preferences and previous sales. It’s a cinch to create personalized emails for your subscribers.
See how well your email marketing is doing with detailed reports on engagement and revenue. Even better, you can check in on your email campaigns from anywhere with a mobile dashboard.
GetResponse is an all-in-one marketing platform that enables you to create, send and track marketing emails with ease. GetResponse automates the entire email marketing process, saving you time and headaches. You can choose from over 500 predesigned templates or create your own from scratch.
Litmus allows you to test your emails in over 70 apps and devices with just one click. Optimize your emails by checking for broken links, images and tracking. In addition, use Litmus’ Subject Line Checker to test your email subject and preview text in more than 15 email clients.
Constant Contact is another popular email marketing software. Their drag and drop feature allows you to customize an email template and make it your own. Keep track of who’s opening, clicking, and sharing your emails and social posts in real time. Personalize your emails and create segmented lists for the most effective email marketing campaigns.
HubSpot’s all-in-one marketing platform allows you to send the right emails to the right people at the right time. By using customer data and dynamic content, you can create highly personalized emails designed for your target audience.
What’s great about HubSpot is you can manage all email marketing in one place. Drafting, designing, publishing, and reporting...all of these tasks live in HubSpot’s versatile, easy-to-use platform. HubSpot’s marketing automation software makes it quick, easy and painless to create compelling emails that display beautifully on any size device.
With all these email marketing tools and platforms to choose from, deciding on the right one for you can seem overwhelming. Not to mention, email marketing can still make for a huge time commitment even after choosing a platform.
As a full-service digital and inbound marketing agency, Stratus Interactive can help you get the most out of your email marketing. Our team of professional designers, writers and developers can help you create stunning emails your subscribers love and look forward to receiving. We design, publish and track email workflows right in HubSpot, making sure you get the best possible results for your email marketing efforts.
Rachel is an intern at Stratus Interactive interested in all things social media and digital marketing. She is receiving her bachelor’s degree in Communication Studies with a Marketing concentration from West Chester University in May! She is a Jersey girl with a love for corgi puppies and traveling. See all Rachel Schack's posts.