The photograph has come a long way in the last few decades. Back in the good ol’ days, you could snap a picture and watch it develop right then and there like magic. Remember when we thought that was cool? Now, you take a picture, count down from 10, and watch it disappear?
Cue inSnapchat, the newest, hippest, and most popular social media platform among teen users (it’s even beat out Instagram and Twitter). Here’s the rundown: Snapchat allows you to send pictures that will last for about 10 seconds max. Then they’re gone forever (or into that black hole of the Internet where things may or may not pop back up to haunt you 5 years down the road). You can also send videos to your friends that will last the same amount of time and, you guessed it, disappear.
Snapchat also has a feature called “My Story.” Adding a picture or video to your story allows your Snapchatters to view that snap an unlimited number of times for up to 24 hours, and then it disappears (are we detecting a theme here?).
You may be thinking, “Well, that’s all fine and dandy, but what does all this have to do with my marketing strategy?” If these videos and pictures disappear after only 10 seconds, how can they leave a permanent impression on your target audience? And, if you’re already busy with creating, publishing, and monitoring content on Twitter, Facebook, LinkedIn, Instagram, and every other social media platform under the sun, why should you add Snapchat to your marketing mix? We’re sharing 5 reasons why you should seriously consider adding Snapchat to your company’s social media marketing strategy.
1. Behind the scenes “footage”
Snapchat is a fun way to show your customers a sneak peek of what happens behind the scenes. Share snaps that will draw your customers’ attention and showcase your company’s personality. Make sure to feature all of your employees, not just the head honchos. Adding these snaps to your story will help humanize your brand. A special look into your company will help you build an emotional connection with prospects and convert them into customers.
2. Need for speed
Nowadays, consumers want to see what they want when they want it. They scroll through articles and blog posts looking for the bolded phrases and bulleted lists, indicating key takeaways they should read. They send text messages for immediate responses. They binge watch seasons on Netflix instead of waiting every week for new episodes.
Snapchat feeds this need for instant gratification. Users can quickly snap a picture on-the-go, edit it with filters and send it on its way. In an age of short attention spans, it’s no wonder that the spontaneity and brevity of Snapchat appeals to a primarily younger crowd.
3. Ranked among the social media titans
Since its launch in 2011, Snapchat has steadily climbed the ranks of social media. According to Snapchat CEO, Evan Spiegel, Snapchat users view 8 billion videos a day, with over100 million users on the app for an average of 30 minutes a day. Although Facebook has 10 times more viewers, the number of video views for Facebook and Snapchat is about the same. If this popularity doesn’t scream the next big thing in social media marketing, we’re not sure what does.
4. Today’s users are tomorrow’s buyers
In late 2015, 64% of smartphone users between the ages of 18 and 24 in the United States used Snapchat. Most of these users are known as Millennials, or what your grandmother may call pesky whippersnappers. Their obsession with social media has marketers scrambling to extend their social reach and maintain an active presence across social media platforms.
As potential customers flocked to Twitter, Instagram, and Facebook, marketing teams followed suit and shared targeted, engaging social media content. Now that Snapchat has emerged as a social media contender, companies cannot overlook the role it plays in an effective social media strategy. The Millennials using Snapchat will soon be adults. If your brand can build relationships with these younger users now, you’ll increase your chances of converting them into customers later.
5. Snap straight from the heart
Companies are using Snapchat to create meaningful relationships with prospects and customers. They’re connecting with fans on a personal level while avoiding high costs. You can encourage users to send “snaps” using your product or service – perhaps with a contest incentive. Or well-known Snapchatters relevant to your industry can share your products or mention your company in their story.
Snapchat is entirely too easy not to use. You’ll have fun documenting your day and the inner workings of your business while increasing brand awareness. By sharing engaging snaps, your customers will be able to relate to your company on a more personal level. So, snap away!
Courtney is the content writer at Stratus Interactive, where she is responsible for writing original, thought-provoking blog posts on a variety of topics. Courtney has been writing stories since she was a wee little one and has experience in B2B and B2C content marketing in addition to SEO. See all Courtney Feairheller's posts.