Your website is the center of all your marketing and sales efforts. It should be working for you 24/7—educating your prospects, generating qualified leads, and converting those leads into customers. But if you’re hosting your website on an overly complex, outdated platform, it can’t perform to the best of its ability.
If you want to maximize your website’s potential, you need an all-in-one, easily accessible platform designed for dynamic and customizable websites. The good news is that platform exists, and its name is HubSpot.
Migrating to the HubSpot COS (content optimization system) offers numerous benefits for businesses—benefits we’ve discovered over the years helping our clients make the switch.
If you’re looking to improve the quality and effectiveness of your business’ website, we’re sharing the top reasons why a HubSpot migration is essential.
1. Smooth migration
Many businesses delay a website migration because they’re scared of making critical errors and damaging their site. But HubSpot makes it quick, easy and painless to migrate to their platform—all with no risk to your business.
Everything is done in a staging environment and never affects your live website or visitors. There’s no downtime or impact on revenue or search engine rankings. HubSpot experts will work with you every step of the way to ensure a smooth transition.
Another option is to let a HubSpot Design Certified Partner handle the migration for you. A HubSpot Platinum Partner (like Stratus Interactive) can advise you on how to maximize your lead generation while moving your website to the HubSpot COS. And, after your HubSpot website is officially launched, they can create, design, and track the performance of email marketing, blogging, landing pages, and all your content and campaigns right in the HubSpot platform.
2. Streamlined marketing
Content marketing takes time. Blogs, emails, social media, guides...producing all this content on a routine basis is no small task. And when you're using too many tools, or not using the right ones, that complicates matters even more.
HubSpot's all-in-one content and inbound marketing platform offers tools and insights to help you improve your content marketing performance. The easy-to-use blog editor features suggestions for SEO and readability. Plus, view the overall health of your content marketing efforts in a customizable dashboard.
We're also really excited about their new Content Strategy Tool. This tool helps you discover topics to write about based on relevance, competition and popularity. Search engines like Google are focusing more on topics, rather than keywords when serving up content to searchers. The Content Strategy Tool gives you the best topics to focus on, improving your chances of ranking high in search engine results pages (SERPs).
It's easy to create a mobile-optimized and highly responsive website with HubSpot's COS. Right out of the box, HubSpot's software is mobile-friendly. HubSpot's COS automatically creates mobile-friendly versions of your webpages, landing pages and more. Your website and content will display beautifully on any size device, providing a better user experience and improving content performance.
4. Reliable uptime
When looking for a website hosting platform, you want the best of the best, and who can blame you? You want reliable and secure website hosting that maximizes the time website visitors spend viewing your content and browsing your webpages.
Downtime can affect your business reputation and drive away potential customers. If your prospects and customers notice your website is down frequently, they lose trust in your business and are less likely to make a future purchase.
Fortunately, HubSpot COS offers 99.9% uptime, meaning less headaches and stress for you. You can feel confident in the performance and reliability of your website.
5. Enhanced security
Cybersecurity threats are on the rise. Businesses large and small are at risk of data loss and downtime. Take this stat for example: cybercrime costs will reach $6 trillion annually by 2021. If you don't take action and secure your website, you could lose vital business data and take a hard hit to your revenue.
HubSpot uses top security measures to protect your website from potential threats (including DoS and DDoS attacks). A dedicated internal security team is on alert 24/7 and Web Application Firewall (WAF) reporting from Akamai defends against emerging online threats.
6. Fast loading times
The average user has no patience for slow-loading websites. They expect fast loading times, and if your website doesn't meet their expectations, they will leave and likely never return. Four in 10 Americans give up accessing a mobile website if doesn't load in just 3 seconds. That gives you a very small window of time to convince your visitors to stick around.
HubSpot's platform includes a powerful Web Application Accelerator (WAA) by Akamai at no additional charge to the user. The WAA is a cloud-based service that optimizes web performance and improves web-based application response times by up to 5x. It doesn't matter where your website visitors are in the world; they will get the fastest load times possible.
Now that you know the powerful benefits of switching to HubSpot, you may be looking for ways to get started right away. We work with many businesses who moved to HubSpot and tackled their biggest website and marketing challenges—and we'd love to do the same for you.
Let us help you hit the ground running with a growth-driven, mobile-friendly and responsive HubSpot website—a website tailored to your exact business needs! Contact us today!
Jenna is a content writer at Stratus Interactive and is currently a graduate student studying for her M.A. in professional writing at Chatham University. She started blogging as an angsty high schooler and wrote and developed a blog as her capstone project for her undergraduate degree in English. Now she gets to do it as a job! See all Jenna Enright's posts.