Amanda Nickels

Recent Posts

By Amanda Nickels

Lead Generation

Have Your Cake & Eat It Too: WordPress Design & HubSpot COS Design

Right now, somewhere out in the world, there is a business owner overwhelmed with the decision to redesign his or her website, trying to decide between the relatively new kid on the block, HubSpot’s Content Optimization System (COS), and the King of the Playground, WordPress Content Management System (CMS). It’s because of this and the fact that we, as a marketing agency, are constantly being asked by clients to weigh the pros/cons/project viability of the two, that I have decided to put my thoughts to pen. So buckle up, folks.

By Amanda Nickels

website design and development

3 Reasons Why a Traditional Website Design Fails

So, I’ll just come right out and say it...Failure sucks! Especially when you’ve invested a significant amount of time, energy and money into something that you’ll inevitably lose your appetite for over time. Bottom line, no one enjoys it - so you may want to rethink implementing a traditional website redesign.

The most common problems associated with the traditional website project are plentiful:

  • the finished product’s inability to evolve as the business evolves
  • it doesn’t perform as a 24/7 salesperson
  • it can’t be easily modified over time based on visitor behavior and performance

And this causes frustration on so many levels because of the energy and money and mental commitment you have to invest in the project. It’s not fair. And it’s also totally unnecessary (but we’ll get to that).

So why do traditional website design projects fail? Whether you are redesigning or starting from scratch, here are 3 components of traditional website design that are setting you up for failure:

By Amanda Nickels

website design and development

A Traditional Website Redesign Is Going To Cost Me How Much?!

Why It’s Time To Rethink Your Website Design Strategy

In a recent blog, we introduced you to Growth-Driven Design (GDD).

By Amanda Nickels

website design and development

Website Redesign vs. Growth-Driven Design - What You Need to Know

What’s The Deal With Growth-Driven Design Websites?

In the past, website redesign projects almost always followed the same trajectory.

  • Spend countless hours internally compiling the ideal list of features and functions the site MUST have
  • Research the best agencies, then request and review their proposals
  • Spend at least three months buried in wireframe, UX, and design reviews/approvals and ultimately, testing (you can’t forget about the testing!)
  • Launch a beautiful design with all the bells and whistles you think your audience wants

Sound familiar? If you’ve launched a new website in the past few years, we bet it does.

By Amanda Nickels

Inbound Marketing

Millennials Are Business Owners - Are They Partnering With You?

Whether they are overtaking their parents’ companies or embarking on their own venture, Millennials are making their mark and they are doing it in their own unique way.