Courtney is the content writer at Stratus Interactive, where she is responsible for writing original, thought-provoking blog posts on a variety of topics. Courtney has been writing stories since she was a wee little one and has experience in B2B and B2C content marketing in addition to SEO.
When lead generation and conversion rates suffer, us marketers typically look to our content, SEO or marketing strategy. But what about your website design?
Website design plays a critical role in the continued success and survival of your business. But it often gets lost in all the social media/email/content/SEO/video marketing hullabaloo.
Writing is never easy. Writing original, compelling and thought-provoking content every day - that’s even more challenging.
But, if you’re an email, social media and content marketer like myself, writing isn’t optional. You need to write, and you need to write often. Emails, social media, white papers, guides, blogs…you have to keep up a steady stream of writing to stay competitive in a fast-paced atmosphere.
Your website is critical to your business and its survival. It should make the best first impression and deliver an experience that keeps visitors engaged and coming back for more.
By working with a web design agency, you can build a fresh, up-to-date website optimized for lead generation and conversions. But, not all web design companies are created equal.
Every time I check my inbox, I’m greeted with a random and overwhelming hodgepodge of new emails: Barnes & Noble discounts, Petsmart squeaky toy sales and a Groupon for wine tasting (you know me too well, Groupon, you creeper).
Buyer personas play an instrumental role in creating targeted and relevant marketing campaigns. They are an insanely effective marketing tool businesses can use to address the specific issues faced by their target customers.
