Courtney Feairheller

Courtney is the content writer at Stratus Interactive, where she is responsible for writing original, thought-provoking blog posts on a variety of topics. Courtney has been writing stories since she was a wee little one and has experience in B2B and B2C content marketing in addition to SEO.

Connect with Courtney Feairheller

Recent Posts

By Courtney Feairheller

Lead Generation

4 Signs You Picked the Wrong Web Design Company

Your website is critical to your business and its survival. It should make the best first impression and deliver an experience that keeps visitors engaged and coming back for more.

By working with a web design agency, you can build a fresh, up-to-date website optimized for lead generation and conversions. But, not all web design companies are created equal.

By Courtney Feairheller

Inbound Marketing

5 Ways to Ensure Nobody Misses Your Next Webinar

Every time I check my inbox, I’m greeted with a random and overwhelming hodgepodge of new emails: Barnes & Noble discounts, Petsmart squeaky toy sales and a Groupon for wine tasting (you know me too well, Groupon, you creeper).

By Courtney Feairheller

Inbound Marketing

How to Create Insanely Effective Buyer Personas and Win More Customers

Buyer personas play an instrumental role in creating targeted and relevant marketing campaigns. They are an insanely effective marketing tool businesses can use to address the specific issues faced by their target customers.

By Courtney Feairheller

Inbound Marketing

4 Ways B2B Companies Can Crush It With Content Marketing

88% of B2B companies use content marketing. Yet, only 33% of those marketers feel their content marketing is effective, and 55% are unclear about what content marketing success looks like.

 

By Courtney Feairheller

Inbound Marketing

3 Tips for an Effective Video Marketing Strategy

Video is taking content marketing by storm. Did you know that video will account for 69% of all consumer internet traffic in 2017? And that website visitors are 64% more likely to buy a product on an online retail site after watching a video?