Jen Laverty

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By Jen Laverty

Inbound Marketing

3 Tips for an Effective Video Marketing Strategy

Editor's Note: This post was originally published in January 2017 and has been updated for accuracy and comprehensiveness. 

Video is taking content marketing by storm. Did you know that video will account for 69% of all consumer internet traffic in 2017? And that website visitors are 64% more likely to buy a product on an online retail site after watching a video?

By Jen Laverty

Content Marketing

Use These 4 Tools to Generate Better Content Marketing Ideas

You’re hosting a dinner party, and you decide to put your baking skills to the test and wow your guests with a mouth-watering cake for dessert. You put hours of time into perfecting your dessert 一 selecting the prizewinning recipe, shopping for the finest ingredients, carefully measuring out them out, combining the essentials, and finally popping it into the oven.

The cake cools, and you artfully frost it with your homemade dark chocolate icing. As the evening draws to a close, you rave about the soon-to-be cut Triple Chocolate Cake, only to discover none of your party guests like chocolate (what are the chances?!). You’re left wondering, “How could this possibly have happened?”

By Jen Laverty

Content Marketing

The 5 Steps to a Successful Content Marketing Strategy

For memorial day weekend I wrote about my alter ego as a soldier in the Army National Guard. If you remember that, great (and thank you for reading!), if you don’t, now you know.

About halfway through Basic Combat Training, we went to the thick Missouri woods where we would stay for 3 nights. My battle buddy and I were given the mission to dig a trench for two, and to use our ponchos, sticks, and rocks to make a tent.

Because (if you can believe it) I’m the least outdoorsy person I know, I severely lacked the necessary skills to build a strong, sufficient shelter. I did my best and created a haphazard, pathetic excuse of a tent. Sure, it sagged in the middle and you couldn’t really sit up under it, but mission accomplished. 

By Jen Laverty

Inbound Marketing

4 Tips to Drive Registration for Your Next Company Event

You spend hours, weeks, months plotting out your company event. You send out beautifully designed invites, reserve the best caterer in the area, and pull out all the stops for what you expect to be the most memorable company event of the year. You break open the doors and wait for the attendees to come pouring in.

But, instead of the massive turnout you envisioned, your guests slowly trickle in and barely fill the spacious hall you rented. The mouthwatering food selection remains mostly untouched. And there’s barely anyone listening to your session about capitalizing on the latest industry trends.