Email subject lines are my kryptonite. I imagine myself in an epic battle with an email—I have it in a chokehold, writing the final thoughts, then wrestling it to the ground with brute strength as I put the final touches on a call-to-action. The email pulls a hunk of kryptonite out of its pocket. It laughs, menacingly. I feel myself getting weaker, struggling, softening. My fingers tremble, my brain shuts down and I slip into unconsciousness as the subject line remains incomplete.
Ok, maybe it’s not that dramatic, and maybe I’m not Superman (or am I?). But subject lines are challenging to create and a crucial part of your email. In fact, 35% of email recipients open email based on the subject line alone, and 69% of recipients report email as spam based on subject line alone.