Lindsey Boughter

Lindsey is a content writer at Stratus Interactive, where she writes compelling, engaging and original content not limited to blog posts, social media, content offers, press releases, website copy and ad copy. When Lindsey isn’t working, she’s either in combat boots and fatigues serving in the U.S. Army, rolling around in the mud or scaling walls doing obstacle course races, using her Nikon to capture stories in images or spending as much time as she can with her two dogs and husband.

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Recent Posts

By Lindsey Boughter

Inbound Marketing Tips

How to Slay Email Subject Lines

Email subject lines are my kryptonite. I imagine myself in an epic battle with an email—I have it in a chokehold, writing the final thoughts, then wrestling it to the ground with brute strength as I put the final touches on a call-to-action. The email pulls a hunk of kryptonite out of its pocket. It laughs, menacingly. I feel myself getting weaker, struggling, softening. My fingers tremble, my brain shuts down and I slip into unconsciousness as the subject line remains incomplete.

Ok, maybe it’s not that dramatic, and maybe I’m not Superman (or am I?). But subject lines are challenging to create and a crucial part of your email. In fact, 35% of email recipients open email based on the subject line alone, and 69% of recipients report email as spam based on subject line alone.

By Lindsey Boughter

The Missing Ingredients to a Kick A** Company Culture

Imagine being jazzed about your career. I mean, really jazzed. Not quite jazz-hands-level jazzed, but jazzed where you’re excited to go to work every day, hang out with some of the best people you know and do a job you’re downright crazy about.

By Lindsey Boughter

Inbound Marketing

How to Take Your Email Marketing to the Next Level in 2017

Email marketing is NOT dead. You heard us right. If it were, there wouldn’t be 2.5 billion email users worldwide and counting. Not only that, but these same users wield over 4.4 billion inboxes.

By Lindsey Boughter

Inbound Marketing

4 Social Media Trends to Watch in 2017

It doesn’t take much to reminisce about a simpler time. A time when your only choice was what music you were going to choose to play on your MySpace profile or if your AIM username would be your favorite song lyrics or your pet’s name.

Today, we wrestle with a plethora of social media platforms and struggle to settle on one that’s better than the other. 2017 will offer more options than ever before, rendering this year to be the most complex in choices yet. The new year will also give you a chance to get yourself (or your business) out there in the simplest way possible.

By Lindsey Boughter

Inbound Marketing

Want to be a Better Social Media Marketer? Save Time With 7 Tools

Social media: the emporium of cat videos, political rants and thousands of baby photos. Likes, shares, tweets, filters and memes - but what is it good for? Social media isn’t just a one-trick pony, friends. When used properly, it can be an effective tool for marketers looking to get a leg up on the competition. Don’t believe us? Statistics don’t lie. 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses.