Lisa McDermott

In life I crave relationships and honest connections with people – I use this unwavering need for human interaction to make Stratus Interactive a strong, growing and culture-focused agency. When I see an opportunity to educate, guide or solve, my strategic wheels start turning- challenge accepted. New business development and account strategy are my two areas of focus and I’ll go to my grave undecided on which I love more! The feeling of helping a prospect understand how we can solve their pain and problems and make them successful is beyond-fulfilling, but then again, the feeling of collaborating on a strategic plan and seeing it produce measurable results is a thrill all its own. I’m so grateful to work for an agency like Stratus that allows my individual and professional strengths to thrive instead of having to choose between these two great loves! Besides my Stratus life, I have one husband, one dog, one toddler and one bun in the oven (due 2016!). I’m a wine enthusiast (as in I love drinking wine), not-so-mildly-obsessive photo-taker and photo-album maker, and I get abnormally excited about grey, cloudy days. I hope I have a chance to build a relationship with you sometime soon – feel free to call, social or email me anytime!

Connect with Lisa McDermott

Recent Posts

By Lisa McDermott

Inbound Marketing

4 Cardinal Sins of Blogging to Stop Right Now

If you’re a business hoping to drive more traffic, generate more leads and establish credibility, you better be blogging! Did you know that 81% of U.S. online consumers trust information and advice from blogs? If you’re not consistently blogging on relevant topics, you miss out on opportunities to not only build a loyal following but deliver significant value and education to your leads, prospects and customers.

By Lisa McDermott

Inbound Marketing

How We Supercharged NITRO College's Lead Generation

When you’re a revolutionary company in a tremendously competitive industry like student loans and higher education financing, you need to emphasize your differentiators loud, clear, and often. You need more than just a solid mission and vision statement, but also a buttoned-up brand that translates the value you deliver — with a logo, colors, fonts, messaging, styles, tone, imagery and assets that work together seamlessly and showcase all the ways your company does it better, different and for the good of its customers.  

By Lisa McDermott

Inbound Marketing

How We Launched A Future-Proof Website for OnCourse

OnCourse Systems for Education is a company that exists to make the lives of some of the most hardworking Americans easier, more efficient, and more fulfilling: K-12 educators! As some of the hardest working (yet often underappreciated) professionals in the country, educators are responsible for developing and shaping the minds of America’s youth. Using award-winning, cloud-based systems for instruction, evaluation, assessment and student management, OnCourse equips educational staff with new and better tools to streamline daily tasks while optimizing productivity and student outcomes.

By Lisa McDermott

Inbound Marketing

9 Marketing Emails You Need To Be Sending

There’s a rumor floating around that email marketing is dead. Nothing could be further from the truth.

Marketers can still drive tangible results from email marketing. When done right, marketing emails can help your business increase brand awareness, generate more qualified leads and promote your latest marketing campaigns.

By Lisa McDermott

Inbound Marketing

4 Tips for Making Your Email Marketing More Mobile-Friendly

It’s a tough world out there for email marketing. Inboxes are cluttered with hundreds of coupons, weekend promotions and how-to guides for better managing the deluge of emails (an email you may never get to when you have hundreds of unread emails to still go through. Irony!).