The Millennials Are Here, What Now?
Editor's Note: This blog was originally published in 2015, known to some as yesteryear or the olden days. But alas, we're resurfacing this topic because millennials continue to add incredibly complex and exciting dynamics to the workforce and consumer population, and any business who hopes to attract millennial talent or customers must devote some strategic brainpower to how their website and marketing strategy appeals to this massive segment of the population.
To sell to any audience, you first need to understand them. Analyzing how they think, act and purchase is only one piece of the puzzle to finding new opportunities for engagement. This is especially true when targeting millennials.