Lisa McDermott

In life I crave relationships and honest connections with people – I use this unwavering need for human interaction to make Stratus Interactive a strong, growing and culture-focused agency. When I see an opportunity to educate, guide or solve, my strategic wheels start turning- challenge accepted. New business development and account strategy are my two areas of focus and I’ll go to my grave undecided on which I love more! The feeling of helping a prospect understand how we can solve their pain and problems and make them successful is beyond-fulfilling, but then again, the feeling of collaborating on a strategic plan and seeing it produce measurable results is a thrill all its own. I’m so grateful to work for an agency like Stratus that allows my individual and professional strengths to thrive instead of having to choose between these two great loves! Besides my Stratus life, I have one husband, one dog, one toddler and one bun in the oven (due 2016!). I’m a wine enthusiast (as in I love drinking wine), not-so-mildly-obsessive photo-taker and photo-album maker, and I get abnormally excited about grey, cloudy days. I hope I have a chance to build a relationship with you sometime soon – feel free to call, social or email me anytime!

Connect with Lisa McDermott

Recent Posts

By Lisa McDermott

Inbound Marketing

10 Tips For Developing a Millennial-Friendly Website

The Millennials Are Here, What Now?

Editor's Note: This blog was originally published in 2015, known to some as yesteryear or the olden days. But alas, we're resurfacing this topic because millennials continue to add incredibly complex and exciting dynamics to the workforce and consumer population, and any business who hopes to attract millennial talent or customers must devote some strategic brainpower to how their website and marketing strategy appeals to this massive segment of the population.

To sell to any audience, you first need to understand them. Analyzing how they think, act and purchase is only one piece of the puzzle to finding new opportunities for engagement. This is especially true when targeting millennials.

By Lisa McDermott

Marketing Tips

Top 7 Marketing Blogs You Need to Be Reading

It goes without saying that marketers must do their research and read marketing literature if they want to develop successful campaigns. How else will they stay on top of marketing trends? But with so many marketing blogs and resources to choose from online, it can be difficult identifying which ones best meet your business’s marketing needs.

We asked our team of experts where they go to read up on the latest digital marketing updates. Keep reading to see what they had to say and add these top 7 marketing blogs to your daily reading routine.

By Lisa McDermott

Content Marketing

How to Extend the Life of Your Content Marketing

Think back to a time when you explored the dark, dusty corners of an attic, a basement or wherever you store your long-forgotten keepsakes and household items. You may have stumbled upon a veritable treasure trove of sentimental and useful artifacts just waiting to be discovered, repurposed and used again.

Content marketing is similar (but, thankfully, without the cobwebs and creepy crawlies). When you invest so much time and resources into creating content, the last thing you want is for that content to sit in a neglected corner of the internet. Why not take those forgotten stories off the shelf, dust them off and breathe new life into them just as you would an old picture frame or a cracked plate?