Once upon a time, businesses dwelled in the realm of company-centric marketing. In this fantastical and not-so-distant land, all advertising—from the tiniest ad in a magazine to a giant billboard on the side of a busy highway—revolved around the company, product features and everything but the customer.
But then, one day a valiant, chivalrous and dragon-slaying (I read way too many fantasy novels) knight, named Inbound Marketing, galloped in on his noble steed and saved the day. He heralded a new era of customer-centricity—an era where companies improve engagement and grow revenue faster with valuable content that speaks to their customers’ interests.
Ok, I might have embellished the story a little. But, there is one grain of truth to be found in the above tale: inbound marketing is customer-focused.