Matt Burke

Matt Burke is a Content Marketing Specialist at Stratus Interactive, focused on providing clients with award-winning messaging that helps build brands and meet growth goals.

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Recent Posts

By Matt Burke

Mobile Marketing

Top Ways to Improve Website Performance for Mobile Users

Google’s latest SEO update has forced many businesses to reconsider the way they approach mobile optimization. More and more individuals are using their smartphones to shop, compare, and consume content online—meaning you need to ensure you’re providing these users with a quality user experience, whether they’re accessing your site from their computer or mobile phone.

By Matt Burke

Mobile Marketing

5 Ways to Jumpstart a Digital Marketing Strategy for Mobile Devices

Last week, we looked into the reasons why your company needs to start taking the mobile market seriously in our blog, Digital Marketing In A Smartphone-driven World. Not only are most consumers spending significant amounts of time on their smartphones, but an increasingly wide range of the general population has access to these devices as their usage and affordability becomes mainstream.

By Matt Burke

Mobile Marketing

Digital Marketing In A Smartphone-driven World

It doesn’t matter what you’re selling, and it doesn’t matter how. 

If it doesn’t start with an effective mobile marketing strategy, you’re already doing it wrong. In today’s smartphone-driven world, mobile marketing has become a vital commodity for establishing new revenue streams—ones that are just waiting to be taken advantage of.

By Matt Burke

Inbound Marketing

Internet Marketing Without the Strategy: What You Need to Know

Writing blogs without a strategy in place is like running ten miles without training—you’re going to crash and burn… Or worse, waste your time because those five blogs you just wrote? They aren’t getting views and they aren’t generating leads. 

By Matt Burke

Inbound Marketing

Are Your Inbound Marketing Tactics Too Process Focused?

If you’re reading this, I’m sure you’re no stranger to inbound marketing—at least, not completely. Inbound marketing is a fantastic tool for companies looking to create a stronger connection with their audience, and the popularity of inbound speaks for itself; it’s easy to implement, works as advertised, and produces positive results.