Rachel Schack

Rachel is an intern at Stratus Interactive interested in all things social media and digital marketing. She is receiving her bachelor’s degree in Communication Studies with a Marketing concentration from West Chester University in May! She is a Jersey girl with a love for corgi puppies and traveling.

Recent Posts

By Rachel Schack

How to Conduct 6 Time Tested and Proven A/B Testing Practices

Remember that science experiment you did back in middle school? The assignment was to grow 2 different flowers. One had to be in sunlight, while the other had to be in a shaded area. The catch was, all of the other variables (i.e. water level and temperature) had to be exactly the same to determine how the sunlight affected the flower’s growth. That's the idea behind A/B testing!

Who knew your crazy middle school science teacher would actually help you learn one of the key elements in the digital marketing world? Read below to learn how to implement tried and true A/B testing techniques that separate average marketers from the top dogs.

By Rachel Schack

Marketing Tips

4 Ways to Spread the Love to Your Customers This Valentine’s Day

If you’re single, anything associated with this holiday might make you wanna gag a little. All of those people on the obligatory February 14th dates, holding hands - yuck!! Or maybe you can’t wait to spend the day with that special someone and be all mushy-gushy together.

Regardless of whether you’re all coupled up, I have a newsflash coming your way. This holiday is no longer just about couples and lovey-dovey everything. It’s an ideal opportunity for everybody, including businesses, to celebrate love and appreciation too! Valentine’s Day is like a built-into-the-calendar excuse to show your customers how much you care for them.

Roses are red, violets are blue, we love our customers and so do you! Check out our 4 tips on how to spread the love this Valentine’s Day.