It goes without saying that marketers must do their research and read marketing literature if they want to develop successful campaigns. How else will they stay on top of marketing trends? But with so many marketing blogs and resources to choose from online, it can be difficult identifying which ones best meet your business’s marketing needs.
We asked our team of experts where they go to read up on the latest digital marketing updates. Keep reading to see what they had to say and add these top 7 marketing blogs to your daily reading routine.
MarketingProfs is your one-stop source for industry trends, marketing tools, strategies, articles, online seminars, discussion forums and more. It’s a must-read for all marketers! Whether you’re a novice or seasoned professional, you’ll get tips for taking your marketing to the next level and reaching more of your target audience.
If you want to get the most out of your digital and inbound marketing strategies, you need to follow HubSpot’s marketing blog. Ok, we may be biased, given that we’re a HubSpot Platinum Partner and love everything HubSpot. But if you’re looking for all the latest marketing and industry updates, this blog is definitely worth checking out and subscribing to! They also have a sales blog chock full of expert content to help you improve your sales performance.
One of the top challenges businesses face is measuring the impact of their marketing efforts. The Kissmetrics blog helps marketers solve their biggest measurement and optimization problems. Follow for tips on leveraging analytical data and sifting through the numbers.
If you’re struggling to get started with SEO, or you’re looking to improve an existing campaign, you should definitely look to Moz for inspiration! Moz’s blog shares the best advice, latest research and how-tos for climbing up in the search engine rankings.
What I love most about Moz is their Whiteboard Friday. Every Friday, they post videos where Rand Fishkin illustrates SEO tactics on, you guessed it, a whiteboard. If you’re a visual learner, these videos are especially helpful for learning about the latest SEO strategies and updates. If you prefer reading articles when learning new techniques, there’s always a video transcription provided.
Hootsuite is your source for all things social media marketing. As a provider of an all-in-one social media management platform, you can bet Hootsuite knows their stuff! They share tips for growing your social media presence across all social media platforms. Get the latest updates for Facebook, Twitter, Snapchat, Instagram, and more.
Does email marketing have you ready to tear your hair out and scream at the heavens? Or is that just me? Don’t worry. Vero’s blog covers everything you need to know to power up your email marketing so much you’d make Mario proud!
Vero, a purveyor of email marketing software, shares proven techniques to help you get the best return from your email campaigns. Use their tips to write emails that get opened, read and clicked.
Recognized by Content Marketing Institute as the #1 Content Marketing Blog in the World, Convince and Convert is your hub for all things content marketing. Led by digital marketing and customer service expert, Jay Baer, this blog shares tips for boosting your conversion rates through content marketing. Get timely insights into the industry and uncover hidden conversion opportunities.
Keeping up with the rapidly changing digital marketing landscape can be a challenge. But when you follow these blogs, it’s possible to stay on top of all the marketing trends and updates that matter most to your business!
In life I crave relationships and honest connections with people – I use this unwavering need for human interaction to make Stratus Interactive a strong, growing and culture-focused agency. When I see an opportunity to educate, guide or solve, my strategic wheels start turning- challenge accepted.
New business development and account strategy are my two areas of focus and I’ll go to my grave undecided on which I love more! The feeling of helping a prospect understand how we can solve their pain and problems and make them successful is beyond-fulfilling, but then again, the feeling of collaborating on a strategic plan and seeing it produce measurable results is a thrill all its own. I’m so grateful to work for an agency like Stratus that allows my individual and professional strengths to thrive instead of having to choose between these two great loves!
Besides my Stratus life, I have one husband, one dog, one toddler and one bun in the oven (due 2016!). I’m a wine enthusiast (as in I love drinking wine), not-so-mildly-obsessive photo-taker and photo-album maker, and I get abnormally excited about grey, cloudy days.
I hope I have a chance to build a relationship with you sometime soon – feel free to call, social or email me anytime! See all Lisa McDermott's posts.