Recent Posts in Company Culture

By Aimee English

Inbound Marketing company culture

How an Internship Helped Me Start My Inbound Marketing Career

I may have a different story than the typical intern – I’m not a college student doing this for class credit. In fact, I’m a college graduate hoping for a career change, currently working three jobs and completing an internship to gain some hands-on experience. I know it sounds crazy. Trust me, it feels crazy, too! But it’s all worth it. Let me tell you why.

By Jenna Enright

company culture

8 Ways to Practice Mental Wellness at Work

Tuesday, October 10th was World Mental Health Day, run by the World Federation for Mental Health. This day of spreading awareness for mental health was founded in 1992, and this year, the day’s focus was on mental health in the workplace. The goal is to wipe out the stigma of discussing mental health at work and the widespread belief that mental illness is just an excuse for laziness on the job.

By Lisa McDermott

company culture

Need Better Corporate Culture? Start with Internal Messaging

Company culture has crossed from a trendy topic to a no-joke, C-suite discussion that can’t be ignored. Just Google “Forbes Company Culture” and you’ll see almost two full pages of articles from 2015 alone. If you’re reading this blog, you’re probably already interested in building or strengthening your company culture. Or maybe you just don’t get what all the fuss is about. Luckily, there’s no shortage of online content you can read to become a culture maven and if you want an insider's view from a company who has spent the last 2 years ferociously focused on culture, you should definitely read a few more of ours. But back to you.

By Lisa McDermott

company culture

3 Ways a Bad Employee Can Destroy Your Company

It’s no secret that we’re huge believers in the importance and value of building a strong company culture. If the holidays turned your brain into mush and you missed our latest blogs on culture, you can catch up on a few of them here, here and here! In the day and age of intensified competition, culture can be a solid and compelling differentiator.

And with the Millennial generation bursting onto the career scene with demands of fulfillment, flexibility and fun, culture has moved well beyond a nice-to-have and landed in the must-have list for any company who wishes to stay relevant in the 21st century. But I don't think I’m telling you anything groundbreaking - if you read (like at all), you know that company culture has been the topic du jour for several years. So today, I’m less interested in reiterating its importance and more focused on showing you how a bad hire can destroy the culture you’re working so hard to build (or seriously thinking about starting to build!).

By Lisa McDermott

company culture

Why Company Culture is the Basis for a Great Marketing Plan

Did you know there is an irrefutable link between marketing and company culture? If your answer is no, then you definitely haven’t been reading our blog posts over the last few weeks! The structure of your company culture can significantly influence the effectiveness of your marketing plan. I already discussed how your corporate mission statement serves as the foundation of your company culture, and since a well-defined mission is the basis for a successful company culture, don’t forget the importance of creating one or revisiting your existing version to ensure it truly represents your company.