Okay, my fellow wordsmiths, we need to admit that writing is overrated. Yes, I know, I hate to say it too. As a content writer, of course I want my job to be the most important part. But the truth is, writing is a small cog in the content creation machine.
Sometimes, we forget that other inbound marketing elements can speak too (and dare I say, their voice is just as, if not more, important??).