Recent Posts in Content Marketing

By Lindsey Boughter

Content Marketing

The 5 Steps to a Successful Content Marketing Strategy

For memorial day weekend I wrote about my alter ego as a soldier in the Army National Guard. If you remember that, great (and thank you for reading!), if you don’t, now you know.

About halfway through Basic Combat Training, we went to the thick Missouri woods where we would stay for 3 nights. My battle buddy and I were given the mission to dig a trench for two, and to use our ponchos, sticks, and rocks to make a tent.

Because (if you can believe it) I’m the least outdoorsy person I know, I severely lacked the necessary skills to build a strong, sufficient shelter. I did my best and created a haphazard, pathetic excuse of a tent. Sure, it sagged in the middle and you couldn’t really sit up under it, but mission accomplished. 

By Amanda Nickels

Your Product vs. Your Content Marketing Efforts

What Comes First, Product Development or Content Marketing? 

Robert Wynne once said, “The goals of Content Marketing are to: Build relationships with existing clients, attract new customers, demonstrate benefits, tell interesting stories about your brand, appear in search engines and increase web traffic.”

By Amanda Nickels

Inbound Marketing Content Marketing

Marketing To Consumers - Why They Are In Control

Why You Need To Re-evaluate How You Are Marketing To Consumers

It’s not news the Internet has changed the buyer behavior, empowering them with more and more information at the tip of their fingers. Consumers are ultimately in control of what, how, when and where they peruse content. Constant connectivity, contextual relevance and a multi-screen world are changing both online and offline shopping, and because of this, consumers no longer see a distinction between the two.

By Amanda Nickels

Content Marketing

Is Content Marketing Overwhelming Your Marketing Department?

Revive Your Content Marketing With Proper Planning

Content marketing is tricky; and, let’s face it, you will never have enough time to do all the things you need to market and brand your business. Even when you’ve finally worked through the bottomless list of to-dos, more tasks are added every time a new best practice hits the scene or Google changes its algorithm.

By Amanda Nickels

Inbound Marketing Content Marketing

How Hard Is It To Implement Inbound Marketing?

The Ultimate Roadmap Towards An Inbound Marketing Strategy

By now, I’m sure you are aware of the many benefits inbound marketing provides. For instance, you probably know that it involves creating and sharing content, not interrupting potential customers with spammy ads, and if executed properly, can be used as an ideal stepping stone to building strong relationships with your customers.