“Email marketing is a piece of cake, a no-brainer, a walk in the park,” said no one ever.
Let’s face it. Email marketing can be a stressful, time-sucking and frustrating process. But it’s still one of the most effective ways to engage with and reach more of your target audience.
As of 2016, there were 1 billion active Gmail users worldwide. What’s more, 86% of consumers want to receive promotional emails from companies they do business with at least monthly, and 15% would like to get emails daily. When put that way, the benefits of email marketing for your business are obvious. But staying on top of email marketing can be a challenge for even the most experienced marketers.