Recent Posts in Inbound Marketing

By Tony Narisi

Inbound Marketing

Why You Should Implement Interactive Forms in Your Marketing

In 2015, Zenni Optical, an online eyeglasses retailer, launched a quiz called “You’ve Been Framed” with the help of Internet Marketing, Inc. Within six months, the quiz had generated 29,410 leads, over $1 million in revenue, and had a 9655% return on investment. Two years later, as I write this post, the quiz has been taken over 807,000 times and that number continues to rise. This is just one of many excellent examples of how powerful and effective interactive content can be for a business.

Interactive content is so successful because, as SnapApp puts it in their Introduction to Interactive Marketing, people “have a natural desire to assess, compete, compare themselves, share their opinions, and win.”

By Courtney Feairheller

Inbound Marketing

5 Ways to Ensure Nobody Misses Your Next Webinar

Every time I check my inbox, I’m greeted with a random and overwhelming hodgepodge of new emails: Barnes & Noble discounts, Petsmart squeaky toy sales and a Groupon for wine tasting (you know me too well, Groupon, you creeper).

By Lindsey Boughter

Inbound Marketing

How to Take Your Email Marketing to the Next Level in 2017

Email marketing is NOT dead. You heard us right. If it were, there wouldn’t be 2.5 billion email users worldwide and counting. Not only that, but these same users wield over 4.4 billion inboxes.

By Courtney Feairheller

Inbound Marketing

How to Create Insanely Effective Buyer Personas and Win More Customers

Buyer personas play an instrumental role in creating targeted and relevant marketing campaigns. They are an insanely effective marketing tool businesses can use to address the specific issues faced by their target customers.

By Courtney Feairheller

Inbound Marketing

4 Ways B2B Companies Can Crush It With Content Marketing

88% of B2B companies use content marketing. Yet, only 33% of those marketers feel their content marketing is effective, and 55% are unclear about what content marketing success looks like.