In 2015, Zenni Optical, an online eyeglasses retailer, launched a quiz called “You’ve Been Framed” with the help of Internet Marketing, Inc. Within six months, the quiz had generated 29,410 leads, over $1 million in revenue, and had a 9655% return on investment. Two years later, as I write this post, the quiz has been taken over 807,000 times and that number continues to rise. This is just one of many excellent examples of how powerful and effective interactive content can be for a business.
Interactive content is so successful because, as SnapApp puts it in their Introduction to Interactive Marketing, people “have a natural desire to assess, compete, compare themselves, share their opinions, and win.”