Recent Posts in Inbound Marketing

By Jenna Enright

Inbound Marketing

How B2C Companies Can Use Memes to Slay the Social Media Game

Memes (pronounced meems) are all the rage with kids and millennials and can be a secret weapon for unparalleled social media success.

Evolutionary biologist, Richard Dawkins, first introduced the word in the 1970’s. It comes from the Greek word, mimema , which means “something imitated.” Dawkins used the word to describe human behaviors that show little or no evolutionary advantage, but still become common in large societies. Singing “Happy Birthday,” for example. He described these behaviors as “mind viruses” because of how these actions and ideas spread quickly from person-to-person.

By Jenna Enright

Inbound Marketing

5 Things the Zombie Apocalypse Can Teach Us about Inbound Marketing

My favorite part about post-apocalyptic narratives is that they’re not shy about acting as a microcosm of modern society. Hey, now that I think about it, they bear many similarities to the world of inbound marketing, too.

Okay, just stick with me. I promise this will start to make sense. Let me explain.

Once upon a time, outbound marketing was the one-and-only. Commercials interrupted our tv programs, salesmen called us at home or showed up at our doors, and junk mail kept the Postal Service busy.

But then suddenly, the world changed.

By Jenna Enright

Inbound Marketing

Why We Love Pinterest for Business (And You Should, Too!)

Pinterest has a bit of a reputation for being rife with complicated DIY craft projects you’ll inevitably fail to recreate (and then post on Twitter). Or, it’s known as somewhere women can plan their dream weddings. Or, mothers can gather ideas for time-consuming healthy meal recipes they’ll never actually get around to making.

Well, here’s the reality: Pinterest is so much more than a DIY-dreamer’s platform. It’s a force to be reckoned with as a tool for bold and effective inbound marketing.

Notable brands such as Etsy, Bank of America, Nordstrom, and Lowe's have increased conversion rates using Pinterest as part of their marketing campaigns. And I’m here to tell you that you can do this too!

By Jenna Enright

Inbound Marketing Content Creation

5 Content Marketing Elements Even More Important than Writing

Okay, my fellow wordsmiths, we need to admit that writing is overrated. Yes, I know, I hate to say it too. As a content writer, of course I want my job to be the most important part. But the truth is, writing is a small cog in the content creation machine.

Sometimes, we forget that other inbound marketing elements can speak too (and dare I say, their voice is just as, if not more, important??).

By Jen Laverty

Inbound Marketing

3 Tips for an Effective Video Marketing Strategy

Editor's Note: This post was originally published in January 2017 and has been updated for accuracy and comprehensiveness. 

Video is taking content marketing by storm. Did you know that video will account for 69% of all consumer internet traffic in 2017? And that website visitors are 64% more likely to buy a product on an online retail site after watching a video?