Recent Posts in Increasing Sales

By Lisa McDermott

Close More Sales with Inbound Marketing, SEO and a Website Redesign

It’s 9:30am. I’m sitting at my desk with a hot cup of coffee, Spotify playlist ready to rock, about to begin writing a new eBook for one of our inbound marketing clients. I’m feeling pretty good about the day - I got to work early enough to wade through 24 emails I received since I woke up and now I’m ready to be productive. And, I need to be because starting at noon, I’m in back-to-back meetings the rest of the day. Just as I complete the intro paragraph, my office line rings. My gut tells me not to answer - it’s probably just a sales call - but what if it’s a client emergency? What if it’s my husband calling from out of town? What if it’s Amazon customer service needing info to process the order I placed last night (I NEED those new tempered glass iPhone screen covers ASAP because my two-year old daughter dropped my iPhone on the fireplace last night and cracked the case).

By Dave Gerhardt

Increasing Sales

How Marketing Can Improve Sales’ Close Rates

There’s a chance you’re familiar with the love/hate relationship between Sales and Marketing. Depending on the company, it seems the two teams can be the best of friends or mortal enemies. But at the end of the day, both teams are trying to achieve the same goal: bring in more customers. And what better way to bring in more customers than to improve the Sales team’s close rates?

By Emmett Hughes

4 Closed-Loop Marketing Questions Every CEO is Dying to Ask

If you’re a regular reader of the Stratus Interactive blog, you’re already familiar with the methodology behind inbound marketing. It’s the prime focus of our efforts and can be seen in everything we do at our agency.

By Emmett Hughes

4 Things You Must Do Before You Begin Business Blogging

Did you know that 40% of US companies use blogs for marketing purposes? Blogging has become the quintessential piece of any content marketing strategy. It’s the equivalent of what the engine is to a car. A blog can be the gateway to you, to your company and to your brand.