Recent Posts in Lead Generation

By Courtney Feairheller

Lead Generation

4 Signs You Picked the Wrong Web Design Company

Your website is critical to your business and its survival. It should make the best first impression and deliver an experience that keeps visitors engaged and coming back for more.

By working with a web design agency, you can build a fresh, up-to-date website optimized for lead generation and conversions. But, not all web design companies are created equal.

By Courtney Feairheller

Lead Generation

4 Holiday Marketing Mistakes to Avoid This Season

The holiday season is here. For many people, that means binge watching holiday movies, consuming large amounts of raw cookie dough (one of my guilty pleasures...), and scrambling last minute to find the perfect gift in a massive crowd of people trying to do the same thing.

By Courtney Feairheller

Lead Generation

5 Variables To Test On Your Call-To-Action Buttons

Think back to all the times you’ve downloaded an app, subscribed for a service or filled out a contact form online. What prompted you to take action? You may not realize it, but a well-placed, carefully thought out call-to-action button could be the reason you started playing Candy Crush.

By Courtney Feairheller

Lead Generation

5 Reasons You Should Take Snapchat Seriously

The photograph has come a long way in the last few decades. Back in the good ol’ days, you could snap a picture and watch it develop right then and there like magic. Remember when we thought that was cool? Now, you take a picture, count down from 10, and watch it disappear?

By Geoff Forman

Lead Generation lead scoring

How to Generate and Nurture a Qualified Lead?

While it's exciting to have a full pipeline of sales leads, it’s important to realize that not all of those leads will lead to a long term partnership and closed business. Yes, it’s critical to generate leads to sustain a prosperous business or career, but your focus needs to be on finding quality leads rather than finding lead quantity. Even more preferably of course, is finding a large quantity of qualified leads. That’s the proverbial golden goose of marketing and sales!