Recent Posts in Lead Generation

By Geoff Forman

Lead Generation lead scoring

How to Generate and Nurture a Qualified Lead?

While it's exciting to have a full pipeline of sales leads, it’s important to realize that not all of those leads will lead to a long term partnership and closed business. Yes, it’s critical to generate leads to sustain a prosperous business or career, but your focus needs to be on finding quality leads rather than finding lead quantity. Even more preferably of course, is finding a large quantity of qualified leads. That’s the proverbial golden goose of marketing and sales!   

By Amanda Nickels

Lead Generation

Have Your Cake & Eat It Too: WordPress Design & HubSpot COS Design

Right now, somewhere out in the world, there is a business owner overwhelmed with the decision to redesign his or her website, trying to decide between the relatively new kid on the block, HubSpot’s Content Optimization System (COS), and the King of the Playground, WordPress Content Management System (CMS). It’s because of this and the fact that we, as a marketing agency, are constantly being asked by clients to weigh the pros/cons/project viability of the two, that I have decided to put my thoughts to pen. So buckle up, folks.

By Lisa McDermott

Lead Generation

Why Buyer Personas Matter (And Why You May Not Be Doing Them Correctly)

Before you can sell anything to anyone, you need to understand who it is you're selling to. Who is actually buying your products or using your services? Who are your current clients? And, what kind of clients do you wish were buying from you? Before you’re able to build an effective marketing strategy, or come up with a content marketing plan built for success, it’s important  to define who these people are, and what makes them tick.

By Lisa McDermott

Lead Generation landing page designs artwork

How To Incorporate Artwork Into Your Landing Page Designs

High school graduation is a monumental step in the life of every young artist, but their journey doesn’t end there—not by a long shot. After all, they’ve spent 4 years of their life completing rigorous courses, possibly pulling all-nighters for projects and exams, and honing their craft in attempts to secure a coveted position at a thriving art school.

By Amanda Nickels

Your Product vs. Your Content Marketing Efforts

What Comes First, Product Development or Content Marketing? 

Robert Wynne once said, “The goals of Content Marketing are to: Build relationships with existing clients, attract new customers, demonstrate benefits, tell interesting stories about your brand, appear in search engines and increase web traffic.”