Recent Posts in Lead Scoring

By Geoff Forman

Lead Generation lead scoring

How to Generate and Nurture a Qualified Lead?

While it's exciting to have a full pipeline of sales leads, it’s important to realize that not all of those leads will lead to a long term partnership and closed business. Yes, it’s critical to generate leads to sustain a prosperous business or career, but your focus needs to be on finding quality leads rather than finding lead quantity. Even more preferably of course, is finding a large quantity of qualified leads. That’s the proverbial golden goose of marketing and sales!