Recent Posts in Marketing

By Geoff Forman

To Heatmap or Not to Heatmap, That Isn’t the Question

You’ve spent time (and money) building a pretty awesome website. You’ve written all new content, integrated some fancy images, and decided to go with a unique form of navigation. You’re confident that your site is far superior to your competitors’ and that you’ll see leads and sales increase from its new design.

By Dave Gerhardt

marketing Strategy

What It Takes to Create an Integrated Marketing Strategy

Web-based advertisements, email marketing and social media...oh my! With so many ways to promote your products or services nowadays, planning out your marketing strategy can be a challenging, drawn-out process.

By Lisa McDermott

marketing

The Ugly Truth About Hiring a Marketing Agency

Hiring a marketing agency can make your life better, your business greater and be the difference between success and failure as a company. But, only if you choose the right one. With so many new agencies popping onto the scene every year, figuring out which ones can legitimately produce the results you need may seem impossible. Selecting a marketing partner is a huge decision and you deserve to be empowered during the process. It’s you who will be investing time and money into this new initiative, and it’s you and your people who must interact with the agency team week in and out. You want to make sure you actually like them, right? You don’t want to be fooled by surface-level results or unrealistic promises of ROI, do you?  

By Emmett Hughes

How Repurposing Content Can Be Your Next Secret Weapon

What do you think of when you hear the word repurpose? I think of taking something that was of great value and making it into something that still is of that same value long after its original glory days are long gone.