Recent Posts in Marketing Tips

By Jenna Enright

Marketing Tips

Top 3 Free Brainstorming Tools You Need to be Using Right Now

Okay content writers, UX/UI designers, web developers, and other professional thinkers, raise your hand if you have ever felt personally victimized by your own ideas.

Don’t worry, we’ve all been there, myself included. Not knowing what to write for this blog post is exactly how I ended up with this topic, actually.

By Courtney Feairheller

Marketing Tips

Top 7 Marketing Blogs You Need to Be Reading

It goes without saying that marketers must do their research and read marketing literature if they want to develop successful campaigns. How else will they stay on top of marketing trends? But with so many marketing blogs and resources to choose from online, it can be difficult identifying which ones best meet your business’s marketing needs.

We asked our team of experts where they go to read up on the latest digital marketing updates. Keep reading to see what they had to say and add these top 7 marketing blogs to your daily reading routine.

By Judy Norkin

Marketing Tips

Four Ways to Disconnect From Technology

By now it’s no secret that most of us spend more time staring at screens than is good for us. Researchers have confirmed what most of us intuitively know — excessive tech use atrophies the brain’s frontal lobe and shrinks the outermost area of the brain, the region controlling how we process information. If that isn’t bad enough, the neurological changes can alter how we regulate emotion and pay attention, which negatively affects our social interactions.

Our team here at Stratus (all of whom are obsessed with tech toys and tools) are frequent users of technology. It’s a digital agency — it’s what we do. But we also cultivate the art of disconnecting. A (very unscientific) survey of our team showed most of us attain a state of non-digital bliss away from technology by doing something physically active like exercise or housework. Other favored remedies for tech overload were spending time with family, friends, and pets. Some preferred more extreme measures like “accidentally” losing their phone or turning off all notifications and leaving the country.

By Judy Norkin

Marketing Tips

6 Steps to Create Effective Case Studies

Your company may offer software, snow tires, award-winning cheesecake or financial services, but whatever you’re doing, your clients love you. They can’t say enough about how you’re helping them save time, money, and improve their lives.

Naturally, you want to broadcast the happy news so others know how strenuously your elevator repair company, commercial real estate, gourmet chocolate company , exterminating service or whatever works to deliver on its promises. But you can’t visit every potential client and share how much you do to deliver premium service.

By Emmett Hughes

3 Inbound Marketing Tools We’re Thankful For This Holiday Season

There are so many reasons to be thankful. Especially if you work in a world where authentic, inbound marketing is a way of life. In the spirit of the holiday season we’d like to let you know what we’re thankful for as inbound marketers. Hint: It’s more than just colorful water cooler chats and our famous Beer Friday’s!

Let’s get started with a tool we’re very familiar with.

The HubSpot Marketing Grader