Recent Posts in User Experience

By Geoff Forman

To Heatmap or Not to Heatmap, That Isn’t the Question

You’ve spent time (and money) building a pretty awesome website. You’ve written all new content, integrated some fancy images, and decided to go with a unique form of navigation. You’re confident that your site is far superior to your competitors’ and that you’ll see leads and sales increase from its new design.

By Lisa McDermott

website design user experience

Does Your Website User Experience Ruin (or Help) Your Brand?

Your website is 5 years old. Cutting-edge at the time, it’s now a relic of design trends past. Mobile friendly? Not even close! User friendly? Ehh. Search Engine Optimized? Yes (but uh, using the finest in SEO tactics from half a decade ago). But it does have one thing going for it - some pretty awesome Flash animations!