You’re hosting a dinner party, and you decide to put your baking skills to the test and wow your guests with a mouth-watering cake for dessert. You put hours of time into perfecting your dessert 一 selecting the prizewinning recipe, shopping for the finest ingredients, carefully measuring out them out, combining the essentials, and finally popping it into the oven.
The cake cools, and you artfully frost it with your homemade dark chocolate icing. As the evening draws to a close, you rave about the soon-to-be cut Triple Chocolate Cake, only to discover none of your party guests like chocolate (what are the chances?!). You’re left wondering, “How could this possibly have happened?” Knowing your audience (or guests) is key to delighting their appetites. Whether you’re baking a cake or creating content, you need to get a better sense of what topics (or flavors) appeal to them. But, when you’re charged with writing a steady stream of content (we’re talking 4, 10 or even more blogs a week!), coming up with compelling content ideas isn’t easy, especially if you’re not feeling inspired or creative.
We know it can be overwhelming, and we’d love to tell you there’s a cure-all to writer’s block, and that the requests for content will stop coming. If only. But, until that unlikely day, there are content tools you can use to kickstart inspiration and ease the pains of content creation. We’re here to share 4 of the top contenders!
Quora and Q&A websites like it offer deep insight into your audience’s most pressing pain points 一 the burning questions that keep them up at night. Discover what topics interest your audience and see what’s trending in your industry. All you have to do is search for your topic of interest, and you’ll see the top questions users are asking.
Take all these content ideas and produce relevant, targeted content your readers will love and actually want to read. Educate your audience and answer their questions to show you care and help them make smarter business decisions.
Buzzsumo allows content marketers to measure the engagement of hot topics and keywords. It’s easy to use — just plug in a keyword or topic of interest and see the latest news articles for this search term. Find web content with the greatest number of interactions and break it down by shares, likes, etc. It’s a great way to get the gears going and battle bloggers block (say that 10 times fast!).
If you’re constantly searching for content inspiration, you’ll love HubSpot’s Topic Generator. Simply toss in 3 keyword phrases relevant to your industry, and the tool will serve up 5 title ideas in a matter of seconds.
Take the time to experiment with a range of keywords. Whether it gives you the quintessential topic to get the ball rolling or just enough insight and fresh ideas to blow away the tumbleweeds in the writer’s desert of your mind, HubSpot’s Blog Topic Generator is an excellent starting point for content ideas.
Portent’s Content Idea Generator is an inexhaustible content idea tool with a personality to boot! Simply enter a search term for endless content ideas with a dash of humor. Not every idea will be a winner, but it may be just what you need to get the ball rolling and set off a spark of inspiration. What’s more, it’s sure to bring a smile to your face and some much-needed levity to the content creation process!
For example, we plugged in “content marketing,” and were rewarded with “Why Holden Caulfield Thinks Content Marketing is Phony” and “Why Content Marketing is the Best Thing Since Sliced Bread.” The jury’s still out on whether we’ll use these titles (we’re going to say no), but they definitely had us laughing!
Know your audience, keep up with relevant topics, and differentiate yourself from the masses! It’s all possible with the right tools. Whether you’re starting from the bottom or you’re halfway there, these tools can help you take the guesswork out of content creation!
Courtney is the content writer at Stratus Interactive, where she is responsible for writing original, thought-provoking blog posts on a variety of topics. Courtney has been writing stories since she was a wee little one and has experience in B2B and B2C content marketing in addition to SEO. See all Courtney Feairheller's posts.